Brand Evolution - Build an E-Commerce Brand From Scratch

Brand Evolution - Build an E-Commerce Brand From Scratch

My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 12 years now. I've released several courses on Udemy, some of them are bestsellers in their category. 

Competition has increased a lot and now only the fittest will survive.

Amazon is a great platform to get started but it is not the only sales channel out there.

If you truly want to build a brand and beat the competition you need to branch out into other sales channels including other Amazon marketplaces.

On top of that, most importers don’t even know that they have to meet certain country regulations. Governments, retailers and eCommerce channels like Amazon will become stricter and stricter.

You need to stay ahead and be fully prepared of what’s to come. Simply buying a product in China and putting it on Amazon won’t guarantee your survival anymore!

You’ll want to be better than the rest out there and bring your business to the next level.

Most courses out there only focus on a specific strategy which might not be viable anymore. What we offer is something no one else does. We looked at all parts of building a business and a brand not just on Amazon but many other sales channels. 

You need to look at long term strategies. Amazon can close your account any day without prior warning. You’ll want several income streams and have ultimate control in every part of your business. We’ll show you how you can build trust with your customers and turn this into a powerful tool to increase sales.

From pricing and inventory,  to closing deals with large retailers that will help exposing your brand to new audiences, this course is all about giving you the confidence to expand your business further. Amazon is still the most popular sales channel, and selling on there will always be viable and it will grow even more in the future. However, the point is to diversify and secure your survival.

Even if you are already selling a few products on Amazon –  Don’t stop there!

Your products might sell well on other channels too. Imagine if you already have a lot of products on Amazon, you can take those same exact products and expand into other sales channels – the opportunities are endless!

This course will stand the test of time because it looks at the bigger picture of an Ecommerce business and does not focus on just one sales channel.

So let me guide through some of the things you will learn in this course:

Choosing a Product

Even if you’re an established seller, chances are you’re still looking at new products to sell right now! This module will help you devise a strategy to launch great products – each and every time! But that’s not all, a unique brand is ultimately more valuable.

That’s why we have dedicated a complete section on patents and how to analyze your competition effectively. Remember, generic products are not working anymore and if you truly want to innovate, you need to have Intellectual Property unique to your brand. We’ll also show you in a unique and foolproof way how to find innovative products.

Business Incorporation

Having a strong legal structure behind your business will be vital for your success. For this reason, we have researched the best countries in the world to incorporate your business. The main goal of this module is making your business more attractive to investors, especially if you want to sell your business down the road.

A strong business is also a profitable one! You might agree with us that in this business, fees can really kill your profit margins. However, we have got you covered in our business banking section. We have done extensive research on the best business bank accounts, currency exchange and transfer accounts to make sure your brand saves money and becomes more profitable.

Social Media

Knowing your target audience will be essential if you want to build a raving fan base that purchases every product you launch. When it comes to building audiences in your market, there is no better way than having a social media strategy.

We have asked around in groups launched questionnaires and polls and the issue most people have these days is actually not sourcing or PPC or inventory management – but how to launch a product.

I truly believe Influencer marketing and having a strong social media presence will be your KEY tool for the years to come when launching products. Influencer marketing is exploding right now and it will be the only way to get your product off the ground!

In this module, we will guide you step by step through all the social media platforms and how you can successfully build an audience behind your brand.

Having a social media strategy in place is not only vital to get your brand noticed, but also to drive sales and get market share from your competition.

Building social media presence is not a sprint but a marathon.

I am not going to lie, it will take time to build an audience, but if you start now, you’ll have the most powerful tool on the market.

The best part is that we will not only give you a clear strategy on how you can drive insane amounts of traffic to your Amazon listing, but also to your website.

Younger audiences are also moving away from traditional sales channels like retail, and they are shopping on social media. After going through this module, you will have a platform where you can connect with your customers and showcase your products freely.

Retail

I’ve been in retail for over 18 years now and that’s where I actually started out.

I’ve built a 7 figure retail business before even moving onto Amazon.

I’ll discuss retail in detail and how you can reach out to retailers. I’ll show you how I find retailers in a foolproof way. I’ll show you how I prepare marketing materials that you can send to retailers and how you can follow up and push for sales.

You’ll also learn how to price your products to retailers and which contracts you need to prepare beforehand when you work with them. I’ve made profits as big as 50,000$ with retailers in one day and I will show you how you can do it too.

This is just a brief overview of the entire course. There are many other modules that will help build and elevate your brand.

Our ultimate goal with this course to is help you build a business that is stronger, profitable and more successful than your competitors.

After going through our course, you will have learned how to take control over your business and build a brand loved by its customers, in any market you plan to sell.

So join us today and learn how to start a global brand & build an eCommerce empire.

THIS IS NOT AN IN - DEPTH AMAZON FBA COURSE. This course is about building a brand on and off Amazon. For in-depth Amazon FBA information please visit my course: From China to Amazon - A live case study and complete guide! 

If you truly want to build a brand and beat the competition you need to branch out - learn how to build a brand!

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What you will learn

• Learn how to build a brand from scratch
• Learn how to create innovative and unique products
• Learn how to choose existing products

Rating: 3.95

Level: Beginner Level

Duration: 12.5 hours

Instructor: Manuel Becvar