The Psychology-Based Approach To Marketing

The Psychology-Based Approach To Marketing

If you're not taking a psychology-based approach to your marketing, it means you're relying on guesswork and intuition to predict how your customer will behave.

Unfortunately, guesswork and intuition frequently turn out to be wrong - especially when it comes to understanding how the mind works.

Using the principles of decision psychology, this course will take you through how your customer makes decisions and how you can harness that knowledge to produce truly effective marketing.

I will show you how to use my exclusive "Should I? Would I? Could I?" model of decision-making to address each aspect of your customer's decision process and apply psychological insights for maximum influence.

This course will provide you with a systematic approach to marketing based on scientific research. Sign up now.

Understand how your customers make decisions to create marketing that really works

Url: View Details

What you will learn

• Find out why an understanding of psychology is the most powerful tool in marketing
• Learn how your customer's mind works and how they make decisions
• Understand how to apply psychological research to your marketing communications

Rating: 4.25

Level: All Levels

Duration: 1.5 hours

Instructor: Daniel Harvey