How to write a good case study

How to write a good case study

At its most basic level, a case study is a simple thing: it’s a description of a project. But if you think about case studies in those terms, you’ll be missing a vital opportunity to give powerful examples of:

• the size and type of project you work on
• the expertise you have
• your ability to overcome complex problems and situations
• the outcomes you achieve for your customers.

In other words, case studies are some of the valuable things you can have in your marketing toolkit.

In this course, I’ll teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the expert in your field. 

A step by step guide to turning project histories into powerful marketing tools

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What you will learn

• Recognise what the aim of a case study is so you know what you’re trying to achieve with what you write
• Understand the components that make up a strong case study so you know what element you need to include and why
• Have the questions you need to ask your colleagues and your customer to get the information you need about the project that is the focus of the case study so you know how to get the highest quality input from them

Rating: 3.95

Level: All Levels

Duration: 36 mins

Instructor: Catherine Every