Pricing Strategy with Business Intelligence and Analytics

Pricing Strategy with Business Intelligence and Analytics

This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.

The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.

If you would like Continuing Education Credit (e.g. CPE, CE, CPD, etc.) for this course, it is available if you take this course on the Illumeo dot com platform under course title: Pricing Strategy with Business Intelligence. Illumeo is certified to provide CPE in over two dozen different professional certifications covering finance, accounting, treasury, internal audit, HR, and more. However, in order to receive CPE credit the courses must be taken on an ‘approved-by-the-governing-body’ CPE platform, and for over two dozen corporate professional certifications, that is the Illumeo platform. Go to Illumeo dot com to learn more.

This course prepares participants to make decisions in product pricing based on data analysis and business intelligence.

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What you will learn

• Explore the basics of pricing and why it matters for business.
• Explore what price discrimination is and how it can be useful to a firm.
• Identify different types of price discrimination and their uses.

Rating: 3.1

Level: Intermediate Level

Duration: 1 hour

Instructor: Illumeo Learning