B2B Marketing Basics

B2B Marketing Basics

What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing?

Consumer marketing may have a sexy reputation, but don't sell B2B marketing short–there's very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal.

In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig

The Essentials on Becoming a Rockstar B2B Marketer

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What you will learn

• Understand the differences between B2B and B2C marketing.
• Describe the typical B2B buyer and how they should be targeted.
• Create a basic lead generation marketing campaign for a B2B company.

Rating: 4.4

Level: Beginner Level

Duration: 1 hour

Instructor: Cassie Coke