Digital Marketing Basics

Digital Marketing Basics

The digital marketing landscape is changing rapidly.  Look no further than your favorite social media platform to see it in action. Twenty years ago social media didn’t even exist and only 10 years ago marketers started to understand how they could leverage popular social sites to market their products and services. This swift evolution is happening in every aspect of digital – from search through website design.  

This course acts as an introduction to the wide array of options available to marketers in the digital marketing landscape. Learners can leverage this course to leapfrog into future courses by identifying the topics that appeal to them and exploring them further. Whether just out of college, or a seasoned marketing professional, this course will teach everyone at least ONE thing by the end of it. Gain basic information to increase knowledge and improve your application of skills around foundational digital marketing information, concepts and practices.

The marketing world evolves as new technology evolves

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What you will learn

• Define digital marketing and use digital marketing terminology
• Identify digital marketing best practices
• Apply practical marketing fundamentals for various channels

Rating: 3.6

Level: Beginner Level

Duration: 1.5 hours

Instructor: Andrea Becker