How to target your Facebook boosts so you get a response

How to target your Facebook boosts so you get a response

So, you've noticed other businesses succeeding on Facebook? You've heard about the power of this social media platform for creating relationships with prospects and customers? But when you go to boost posts for your business, you lose confidence and you aren't sure quite what to do?

Facebook is a fantastic platform on which to promote your small business. The functionality allows you to build a following of your target audience. In this course I will explain the value of Facebook boosting and how to make the most of it. I will show you how to set-up a boost from scratch and guide you on who to target in your audience, what posts to boost, and how much to spend on a boost so you can boost confidently.

My name is Kelly Hodgkins and I’m here to guide you, step-by-step, through this process! I have loved marketing for as long as I can remember and I have been working in the industry for over ten years. I am the co-owner in my own marketing consultancy in South Africa.

As social media have come to the fore, I have engaged with them, created strategies for them and implemented these strategies for a broad range of markets. I have taught several students the Facebook basics in person and this platform allows me to teach you, wherever you are in the world! I want your Facebook page to have remarkable reach and engagement and for you to feel confident boosting.

In this course,

• we will identify who you are talking to and how that affects your boosts

• we explore the different kinds of Facebook boosts you can choose from

• we will discuss the key elements to a Facebook boost including:

  1. the post

  2. the visual

  3. the audience

  4. the duration

  5. the cost

• we will create your Facebook boost, step-by-step

• we will analyse your first boost, step-by-step

To get the most out of this course, you need to have a Facebook business page and use Facebook regularly. You also need to have a credit or debit card to hand to load onto Facebook for payment.

My objective is for you to create an effective Facebook boost and feel confident your boosting will have an impact on increasing your reach and engagement. I will explain each decision we make, what we are doing and why we are doing it, and I will show you step-by-step, click-by-click, how to do it.

From zero to effective Facebook boosting!

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What you will learn

• You will be able to identify three target markets to which you can promote
• You will understand the difference between organic and paid reach
• You will know how to boost a post

Rating: 4.5

Level: Beginner Level

Duration: 1 hour

Instructor: Kelly Hodgkins