Debbie Millman on Branding for Social Change

Debbie Millman on Branding for Social Change

Brands signal our affiliations. At their best, they tell stories that define, differentiate and humanize organizations and indicate what companies stand for in the world. When executed well, brands can connect us with like-minded people and visions, reflect our values, inspire us to take action, or help us feel part of something bigger than ourselves.

For all these reasons, social enterprises and nonprofit organizations working on tackling the world’s most critical challenges like poverty, climate change, sexual violence, or homelessness need to build strong brands. In our fast-moving and chaotic world, it matters more than ever that social change-makers learn how to cut through the noise and get other people to pay attention to their causes, services, and innovations.

In this self-paced Acumen course, Debbie Millman will teach any social entrepreneur, nonprofit manager, or social change agent to build a compelling brand identity for their cause or initiative that will get others to sit up, pay attention, and feel connected.

What You'll Gain Access To:

• 10-page workbook with activities that will help to start building your brand

• Tutorial videos

• A dynamic forum to share your process with other brand-builders across the social sector

• A Certificate for successful completion of all course requirements

• The ability to revisit any section of the course as needed (the course is self-paced and starts whenever you have the time!)

About the Instructors

Debbie Millman is an American writer, journalist, educator, artist, curator, and designer who is best known as the host of the podcast Design Matters. She has authored six books including Brand Thinking and Other Noble Pursuits and Brand Bible The Complete Guide to Building, Designing, and Sustaining Brands. She is the current President Emeritus of AIGA, chair, and co-founder of the Masters in Branding Program at the School of Visual Arts in New York City, and Editorial and Creative Director of Print magazine. Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie has worked with over 200 of the world’s largest brands, including the redesign of Burger King, merchandising for Star Wars, and the positioning and branding of the No More movement.

Learn how to build a strong brand aligned with your social mission and purpose.​​

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What you will learn

• Harness the power of branding to build a community around ideas and values.
• Develop a strategic and authentic brand that is inclusive and makes people feel connected.
• Learn about brand strategy, archetypes and what great brands do best.

Rating: 4.65

Level: Beginner Level

Duration: 5 hours

Instructor: Acumen Academy Courses