Personality: Understanding Different People




Personality: Understanding Different People

From time to time, everyone finds themselves in awkward situations and having to deal with difficult people.  People are not necessarily being difficult, they're just different.

What if you could learn the secrets of dealing with ANY type of behavioural response and social interaction style? 

This course will give you the knowledge around the principles and the skills that you need to develop effective communication skills.  More effective communications skills will improve your interactions with other people, build your confidence and change your life.

The course focuses on personality looking at how preferences drive the behaviour that makes people so different. 

Everybody has their own social interaction style based around their behavioural preferences that influence their personality.  Each person instinctively acts according to their inherent style. Team members will act out their styles in team working. Customers will act out their styles in buying situations. Salespeople will feel more comfortable selling according to their natural style.   

Being able to identify the social interaction style of other people will give you valuable insights that you can use to establish rapport, open lines of communication, build trust, motivate and influence.  Ways to work with each social interaction style will be explored along with techniques to enhance and improve your interactions leading to better communication.   This includes considering both verbal communication and non verbal communication.

The four social interaction styles are driver, expressive, amiable and analytical.  Each social interaction style responds differently to pressure and each social interaction style has a different stress response.  Each style approaches social interactions and uses their emotional and social intelligence differently.  These differences have advantages and disadvantages which are investigated within the course. 

By completing this course, you will be able to:

  • identify the four different social interaction styles and understand how all four styles operate

  • recognise the social interaction styles of others to understand how to get on with different styles more effectively

  • determine where, when and why conflict and problems may arise

  • assess strategies for typical situations that require you to influence and communicate with all the social interaction styles

  • examine ways to increase your power and control and develop your resilience

Provided within the course is a questionnaire to determine your social interaction style. Completing this practical activity will enable you to understand your own social interaction style and your communication style in more detail. 

The course contains loads of material and tools for you to download and use with your social interactions to help with your learning.

This course will help you change the way you think about yourself and the way you work with and interact with other people inside and outside of work.  This course will help you to get on with anyone.


The course is being continually refined and updated to ensure it remains current and relevant.


The course contains a series of Lightbulb Moments resource cards, which have been created to provide you with handy reminders of key points around topics covered within the course.

All PDFs can be completed online and are Section 508 / ADA Accessibility compliant.

All videos are High Definition recorded in 1080p.

All captions have been reviewed and are grammatically correct.

Latest update -  October 2022

Gain the confidence to interact positively with any social interaction style and communicate more effectively.

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What you will learn
  • Identify the principles behind what really motivates and influences people through the four Social Interaction Styles
  • Recognise how to interact with each Social Interaction Style to build effective relationships
  • Determine ways to work more effectively with each Social Interaction Style

Rating: 4.5

Level: All Levels

Duration: 1.5 hours

Instructor: Robin Hills


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