Photoshop Efficiency - Techniques For Consistent Marketing




Photoshop Efficiency - Techniques For Consistent Marketing

If you’ve ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you’re designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Adobe Photoshop to repurpose your designs across multiple media and formats.

While becoming an design implementation wizard, you’ll learn:

  • How to structure content for multisize social imagery

  • The best workflows for social, print, ad banners, and video

  • The top tools for non-destructive design

  • How to master layers, artboards, Smart Objects, and libraries

  • How to become the master of productivity in your office

There are exercise files available to download so that you can follow along with me in the videos. There are lots of assignments I will set so that you can practice the skills you have learned.

If you have never opened Photoshop before or you have already opened Photoshop and are struggling with the basics, follow me and together we will learn how to make beautiful images using Photoshop.

Who am I?

As well as being an Officially Certified Expert by Adobe, I’m photoshop guru and user with 18 years Photoshop experience. I make tutorial videos directly for Adobe and will again this year be presenting a seminar on Photoshop at Adobe’s 20 thousand attendee strong Max Conference.


Learn the small ins & outs of Adobe Photoshop to maximise graphic design productivity, especially in a team environment!

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What you will learn
  • You'll be able to create large multipurpose projects.
  • Work on designs that span across many documents sizes e.g. different sized paper for print or different sized image for banner ad or social media sizes.
  • Create consistent branding across lots of different designs & graphics.

Rating: 4.85

Level: Intermediate Level

Duration: 1.5 hours

Instructor: Daniel Walter Scott


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