Neuromarketing Mastermind: The Art of Marketing Influence
Neuromarketing Mastermind: The Art of Marketing Influence
Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.
In this course, you'll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.
What is Neuromarketing?
The Iceberg Theory and our Decision-Making
Triune Brain Theory
The Reptilian brain - Understanding our Inner Lizard in Marketing
Paleomammalian brain - Understanding our Emotional Brain in Marketing
Neomammalian brain - Understanding our Rational Brain in Marketing
The Process of Decision-making in Humans
The Role of Dopamine in Decision-making
Various Strategies for Influence in Marketing
Scarcity - Advanced Strategies to Sell the Scarce
Social proof - Understanding the Science Behind Follow-the-Leader
Preframing - Tweaking the Context in Which People are Percieiving your Brand
Decoy Effect - A Secret Strategy that Marketers to Use Skyrocket Conversions
Consistency - The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing
Authority - What Makes People Become Blindly Compliant to a Brand?
Anchoring - How to use this Cognitive Bias for Selling High-Ticket Items?
Matching and mirroring - Build Rapport Instantly with Your Audience
I'm sure you'll love this course.
Learn how to leverage the concepts of neuromarketing to influence the decisions of your consumers
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What you will learn
- You'll be able to effectively deliver your marketing messages to your audience, and persuade them to buy your product and services.
- You'll be able to increase the conversions from the existing audience by nurturing them effectively, without spending money on lead acquisition
Rating: 3.6
Level: Beginner Level
Duration: 2 hours
Instructor: Akshay Hallur
Courses By: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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