Marketo for Managers

Marketo for Managers

Tired of videos teaching you how to push buttons?  This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate.  You'll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now. 

The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics. 

At the end of this course, you'll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave. 

Finally! A course for the busy marketer to master the essentials of Marketo

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What you will learn

• Key vocabulary of Marketo and marketing automation
• How to troubleshoot common issues in Marketo systems
• Create seven actionable reports to optimize your marketing

Rating: 4.46552

Level: Beginner Level

Duration: 2.5 hours

Instructor: Steven Moody