Public Relations for Nonprofits

Public Relations for Nonprofits

This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.

You will create building block statements to insert into fill-in\-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:

·Activities, good works

·Expand Client Base and Services

·Increase Membership and Recruit Volunteers

·Support Fundraising

·Become a Trusted Media Resource

Items in the tool kit include:

·Press Releases

·Press and Photo Invitations to Cover Events and Activities

·Staff and Board Member Announcements

·Backgrounder

·Financial/ Grant Announcements

·Honor/Award Announcements

·Local News Item For Calendars and Self Publishing Sites

·Pitch Letters

Bonus Section

As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.

You will learn how to target and work with the right gatekeeper at each media outlet.

Use examples and fill-in-the blank tools to build image and awareness to support fundraising and outreach.

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What you will learn

• This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media.

Rating: 3.25

Level: Beginner Level

Duration: 2.5 hours

Instructor: Brian Feldman