The Keyword Factor

The Keyword Factor

If you are tired of relying on social media and promotion to help your business get found, then it’s time to explore a form of marketing that can bring ongoing traffic to your website.

Namely, getting found in the search engines. Yes, Google and Bing etc!

All those keywords and keyword phrases you use on your website, in your blog posts and yes even on social media – I’m looking at you Pinterest – can help you get found by people looking for what you offer.

I have a number of niche sites, some of which were started 10 years ago now. Want the good news? Many of the posts on them are showing up high in ranking in Google and bring me traffic – and sales – year after year.

By doing a little research up front I can discover what people are actually looking for when they type something into Google for my niche. Once I know that, I can create the content they need. But it’s not just about finding keywords, it’s about what you do with them, once you have discovered them.

Do you want to be showing up for keywords in your niche and finding an audience who want what you offer?

Then The Keyword Factor is for you.

What’s In This Course?

How to Find Relevant Keywords: I will walk you step by step through how I research keywords using a free tool – it’s not techie and you will find out a great deal about what your audience wants.

Can I guarantee you will end up on the first page of Google? No, that’s not possible because search engine optimization is made up of many factors. But what I can do is show you how to give yourself the best chance possible – and it’s what I do every day on my sites to get found.

What To Do With the Keywords: Once you have discovered the keywords you want to use, it’s important to use them in your content in a way that helps you to get discovered. We walk through that process – a method which can be used on whichever website platform you use.

Social Media: Keywords can also help you on social media. Pinterest is at heart a search engine and therefore including the keywords you have used in your blogs, sales pages and product descriptions can again help you to get found.

Hashtags (another form of keywords) can be helpful on Instagram and Twitter and we walk through how to discover the ones that are right for you.

Search Engine Optimization (SEO) Tips : I also run through a number of tips which can all help to boost your website in the rankings. Again these are not highly technical areas – they are just simple steps that consistently done can help you get found.

Who Is This Course For?

If you want to take your reliance off social media and build a business that will have people finding you month after month and year after year, this course is for you.

The work you do now – and it’s fun work – will reap benefits for your business moving forward. When you start getting found round the clock, then you start realizing the power of keywords.

Get more traffic to your website or blog through your choice of keywords.

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What you will learn

• How to Find Relevant Keywords: I will walk you step by step through how I research keywords using a free tool.
• What To Do With the Keywords: Once you have you keywords, it’s important to use them in your content in a way that helps you to get discovered.
• Social Media: Keywords can also help you on social media.

Rating: 4.75

Level: Beginner Level

Duration: 2 hours

Instructor: Alison Wood