The Complete Guide to Building a Business Case

The Complete Guide to Building a Business Case

Do you have a great idea that will increase revenue or boost productivity, but not sure how you can get approval to make it happen? A business case can clearly show your idea’s value. Many organizations now also require business case support for project, product, investment, and capital acquisition proposals.

That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust or you’re not sure what information is needed, or how to get it and then even present it.

A business case demonstrates why a project is needed and the benefits of the project. The business case is a process to critically examine the opportunities, alternatives, implementation methods, and resources and financial investment to recommend a best course of action that creates business value.

A business case is required for:

• Demonstrating the value of a proposed product or service

• Getting necessary approval for the investment.

• Prioritizing projects within the organization

• Securing financial funding and resources to implement the project

• Deciding whether to outsource or complete a project in house.

This course will teach you how to build a strong business case. You’ll learn what information is needed to support your case, including the steps involved in gathering data and also in presenting it to the stakeholders.

Step by Step Guide to Writing and Presenting a Strong, Solid Business Case

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What you will learn

• • What a business case is and how it compares to a business proposal
• • The benefits of a business case
• • The steps involved in preparing a business case

Rating: 3.75

Level: All Levels

Duration: 1.5 hours

Instructor: Lisa Kleiman