Promoting UX in Your Organization

Promoting UX in Your Organization

In order for user experience (UX) to have an impact in an organization people have to know what the UX people and teams in the organization do and how it impacts the organization. You can't expect UX to promote itself. You have to actively promote UX within the organization.

No matter how new or how mature user experience (UX) is in your organization, this course will teach you how to take UX to a more influential level in your organization. You will learn how to communicate to other people, other teams and other departments about what UX is and the impact it is having. You will learn how to market your products and services within the organization, how to reframe your work so that it matches the mindset and framework of your stakeholders, and how to calculate the return on investment (ROI) of your UX projects.

You will learn:

• How to talk about your UX work so that it fits with the larger goals of the organization

• How to calculate the return on investment (ROI) of UX work

• Ideas for how to spread the word about your UX work throughout the organization

and more!

Become an expert at promoting UX in your organization.Sign up now and get started right away.

Over 50,000 students have taken our online courses.

Tips and techniques for collaborating, communicating, marketing and promoting user experience in your organization.

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What you will learn

• How to promote user experience work in your organization.

Rating: 0

Level: All Levels

Duration: 1.5 hours

Instructor: Susan Weinschenk, Ph.D.