A/B testing 101: Methodology for Digital Marketing A/B Test

A/B testing 101: Methodology for Digital Marketing A/B Test

This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.

Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results.

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What you will learn

• How to successfully run A/B tests - from set up through interpreting results
• Methodology for A/B Testing
• What’s the business impact of the A/B testing

Rating: 3.6

Level: All Levels

Duration: 1 hour

Instructor: Maria Bulatova