Develop a Successful Beauty Brand by Discovering Your Niche

Develop a Successful Beauty Brand by Discovering Your Niche

In this course, we will cover analyzing your competitors and defining what makes your brand unique. You will create customer personas and mood boards that will help focus your marketing efforts. I will guide you through the process of naming your business, trademarking your name, and crafting a brand story that resonates with your niche.

I’ve included worksheets and resources to help you through the process. By the end of this course, you will have a strong and well thought-out foundation from which to build your brand and you will be well on your way to creating a thriving business.

Step-by-step guide to developing your unique brand for cosmetics, hair care, and personal care products

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What you will learn

• Differentiate your brand in a crowded marketplace
• Create customer personas to guide your marketing efforts
• Learn how to research and analyze your competitors

Rating: 4.25

Level: All Levels

Duration: 1 hour

Instructor: Lauren Casgren