Luxury Marketing

Luxury Marketing

In this course you will be introduced to luxury marketing strategies for products, services and destinations. You will be also learning about:

- The New Consumer: The HENRY's (what are they looking for, how can you connect with them)

- How to market:

   Wellness, Food, Places, Art and Fashion

- How to build a Unique Value Proposition based on the Made In Italy Principles

- How to use LInkedIn and Instagram to reach your audience

How to build a powerful, sustainable, luxury brand

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What you will learn

• Marketing a Destination

Rating: 3.95

Level: All Levels

Duration: 1 hour

Instructor: Pina Russo