Startup PR: Getting Press on a Tight Budget

Startup PR: Getting Press on a Tight Budget

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!

Tech journalist Erica Swallow shares her public relation strategies for getting press for your startup.

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What you will learn

• In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press.
• By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.

Rating: 4.4

Level: All Levels

Duration: 1 hour

Instructor: Erica Swallow