Profit from Web Analytics: From User Behaviour To Sales

Profit from Web Analytics: From User Behaviour To Sales

Do you know  how your web visitors arrive at your website? When they are on your site, do  you understand what they do, which pages they click on, and why they leave?

All of this information, and more, is available to you via your web analytics.  Unfortunately, for many organizations, web analytics is poorly understood and provides little tangible benefits.

This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is the knowledge that you can use to improve the ROI of your web marketing.

You'll see how to use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads, and sales.

You'll be shown how the science, tools, and technologies of web analytics come together to give you a  rich picture of visitor characteristics and behavior.

You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve.  If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.

Take this Web Analytics Training Course now to increase conversion.

Better understand visitor behaviour on your website to stimulate user engagement and conversions

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What you will learn

• Understand How People Arrives to Your Site
• Understand How they Behave
• Learn How Analytics can Improve your Web Marketing

Rating: 4.05

Level: All Levels

Duration: 4 hours

Instructor: Oxford Learning Lab