Marketing Planning and Place Decisions

Marketing Planning and Place Decisions

This short course throws some light on some of the foundational issues in Marketing. Marketing success is usually predicated on the successful management of the 7ps of the Service Marketing Mix, Product, Price, Promotion, Place, Physical Evidence, Processes and People. This course focusses on core marketing issues like Market Segmentation Targeting and Positioning, Marketing Strategies and Plans, as well as Place/Distribution Management in Marketing.

Targeted at advanced undergraduate or MBA students, this course will also be a useful marketing lesson for non-marketing managers.

Addressing some foundational issues in Marketing

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What you will learn

• Market Segmentation, Targeting and Positioning
• Market and Environmental Analysis
• Marketing Plans

Rating: 4.35

Level: Intermediate Level

Duration: 1 hour

Instructor: Prof Robert Ebo Hinson