Strategic Communication

Strategic Communication

To make best first impression and reach your targets it's important to know why communication with a strategic message is essential, what's a good way to plan your communication and how you can clarify your your main points. Strategic communication means you control the flow.

Inside this course you will get to know strategic communication process, planning, key parts of the planning and advice, tips for success.  Course has examples of real-life situations from successful actions and situations where strategic communication has failed.  You will learn how to make your message clear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.

This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what's the most important message to make your communication strategic. You will need a clear mission to start from the beginning.

To start your strategic communication from day one, you will need to learn tools

1. Linear Responsibility Chart

2. AIDA Approach

3. SWOT Analysis and

4. Balanced Scorecard.

These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.

Don't forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.

Enroll today and reach your strategic communication objectives!

How to make your message clear and reach your strategic objectives? Learn Strategic Communication!

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What you will learn

• Plan strategic communication
• Select communication objectives
• Strategic communication tools

Rating: 3.15

Level: All Levels

Duration: 1.5 hours

Instructor: Jouni Ruotanen