How to Make an Effective Fundraising Plan

How to Make an Effective Fundraising Plan

Welcome!

Many organizations are urgently seeking to raise funds to continue operations. Professionals in the nonprofit industry focus on going directly to request donations. However, to achieve effective fundraising strategies and a sustainable nonprofit organization/charity, planning and evaluating your fundraising strategies is critical.

I designed this course for nonprofit organizations that want to excel in their fundraising strategies and are willing to invest time planning their fundraising initiatives based on the analysis and understanding of their needs.

That is why, in this course, I focus on planning and evaluation. In this course, I explain the planning components so that you can effectively develop your organization’s fundraising plan when you finish.

The course is divided into three (3) sections:

Section 1: The Needs Assessment. It is focused on providing you with tools to identify your fundraising needs. It includes:

1. Three (3) exercises.

2. PDF with PowerPoint slides used in the video.

3. Assessment template.

4. Document in Microsoft Excel with illustrative examples.

5. Document in Microsoft Excel integrating everything taught in this section.

Section 2: The Plan Components. It is focused on the components necessary to develop the fundraising plan. It includes:

1. Five (5) exercises.

2. PDF with “slides” used in the video.

3. Plan template.

4. Document in Microsoft Excel integrating everything taught in this section and the previous one.

Section 3: Evaluating the Plan with the “Discrepancy Evaluation Model.” It is focused on “how to evaluate your fundraising plan” to determine if you effectively addressed the needs you identified and planned for.

1. One (1) exercise.

2. PDF with “slides” used in the video.

3. Evaluation Template.

4. Document in Microsoft Excel integrating everything taught in this section.

References and suggested books:

1. Rosa, R. (2006) Planificación y Evaluación de Programas

2. Burke, N. Works, E. (2012) The Complete Book of Grant Writing

Guide to create your nonprofit's development plan

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What you will learn

• Tools to identify and analyze your organization's fundraising needs.
• Develop a fundraising plan strategically aligned with the organization's needs.
• How to evaluate the effectiveness of the fundraising plan.

Rating: 4.45

Level: Beginner Level

Duration: 2 hours

Instructor: Linda De Jesus Casiano