Google Tag Manager for Developers

Google Tag Manager for Developers

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:

• Creating tags

• Using event and URL-based triggers

• Sequencing tags correctly

• Tracking custom data with variables

• Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!

Learn to manage your analytics and remarketing scripts quickly and easily using GTM

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What you will learn

• Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
• Master the core concepts of how Google Tag Manager works
• Integrate Google Analytics with GTM

Rating: 4.4

Level: Beginner Level

Duration: 1 hour

Instructor: Chris Worfolk