Advertising and Sales Promotion

Advertising and Sales Promotion

This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behavior, marketing communications, and much more. I provide many real-world examples of advertisements to apply your knowledge of the content, as well as to analyze using the strategies outlined in this course.

Analyzing Advertisements and Marketing Communications

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What you will learn

• Advertising Principles
• Sales Promotion Techniques
• How to Analyze Advertisements

Rating: 4.5

Level: Beginner Level

Duration: 2 hours

Instructor: Dawn Gioia