Essentials of Digital Marketing and Ecommerce

Essentials of Digital Marketing and Ecommerce

This intermediate course is built on stages so to ensure understanding for the ones who are not familiar with the digital marketing field. If you want to learn or know the most important elements in digital marketing and ecommerce in a return on investment issue and great time management means, then this course is for you as it will give you a potential launch to explore more. You will be familiar with all the major terminologies in this field such as conversion, bounce, cost per thousand impressions (CPM), engagement, pay per click, remarketing, persona, negative keywords, long-tail keywords, cloaking, user generated content, user experience, user intent, micro-moments, retargeting, programmatic advertising, neuromarketing, snippets, geomarketing, progressive web applications, skyscraper and evergreen content and landing page. You will learn about active websites and blogs, E-mail marketing, affiliate marketing, search engine optimization SEO, search engine marketing SEM, social media marketing SMM (focusing on Facebook), electronic commerce, how to make money as an individual and more.... The final stage of this course is major as it explores all the latest trends in digital marketing. This is a course to start with specially if you are new to this field and also serves other levels, so jump in !

E-mail Marketing, Affiliate Marketing, SEO, SEM, Social Media and Electronic Commerce

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What you will learn

• Grasp the main terminologies and the skills needed in the digital marketing domain
• Know how to have active websites
• Acquire all the essentials in SEO and SEM

Rating: 4

Level: Intermediate Level

Duration: 2 hours

Instructor: Hassan El Zein