Brand Management & Building In 2022 | (Steps 1-6)




Brand Management & Building In 2022 | (Steps 1-6)

So you want to learn how to build a strategic brand which stands out in the market place?


A brand that captures attention, connects with customers emotionally and encourages brand loyalty.


Whether you’re an entrepreneur building a start up,


a business owner who wanting to take their brand to the next level,


or a brand designer who wanting to enhance their income by offering their strategic thinking as a service,


this course will teach you step-by-step, how to build a strategic brand in easy to digest steps.



  • Follow the exact same strategic framework top agencies use across the world to build brands people love.

  • Understand how to position a brand uniquely to maximise profitability and make the competition irrelevant.

  • Learn how to build incredibly accurate customer personas, and understand your customers to their very core.

  • Discover why we remember certain brands and forget others, to ensure your brand is always front of mind.

  • How direct access to a ton of free editable guidelines and resources to keep your brand consistant over the long term. 

  • Direct support and assistance with a leading strategic branding consultant, to help you get the most out of the course.


If you want to discover the techniques, frameworks and processes to build a strategic & effective brand from scratch then this course is going to give you everything you need, and more!


Welcome to Strategic Brand Mastery.


The only step-by-step strategic branding course to guide you effortlessly through the process of building a powerful brand customers can connect with and love.


As we move through the program, we'll be taking action points and giving you guidance to build your brand step-by-step. Allowing you to set your brand up for success.


The first 6 steps the course is a specifically designed to set a solid foundation for your brand.


Giving you everything you need to build a strategic brand in a simple and easy to digest manner.


Once you complete the first part of the course, you will be directed to the second stage of the program (the final 6 steps).


At the end of the full program, you'll have a wholesome brand you love (and your customers will love even more).


This course has just been officially released on Udemy after helping hundreds of business owners, designers and entrepreneurs over the past few years.


I look forward to seeing you very soon.


Scott Adam Lancaster

Learn the art of strategic brand building & management, working alongside a leading brand strategist and designer.

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What you will learn
  • How to build a brand which stands out in your market and connects with your target audiences emotions
  • How to develop simple and effective communication strategies to maximise your brand's advertising
  • Why certain brands succeed and others fail, allowing you to use your knowledge to ensure your brand is a success

Rating: 4.25

Level: All Levels

Duration: 1 hour

Instructor: Scott Lancaster


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