Brand Profile, Range Architecture and Extension in FMCG/CPG

Brand Profile, Range Architecture and Extension in FMCG/CPG

Learn about 3 fundamental branding tools:

- Brand Profile: a summary of the brand positioning.

- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria

- Range Extension: the extension of a brand name in different and new categories/markets

What are the tools?

Why do we spend our time in working on them?

How do we use?

How to plan them?

Learn about key branding tools that define brand positioning, brand architecture and brand extensions.

Url: View Details

What you will learn

• Range architecture in branding
• Range extensions in branding
• Core, variants, extensions, sku

Rating: 3.8

Level: Intermediate Level

Duration: 1 hour

Instructor: Massimiliano La Franca