Social Media Marketing

Social Media Marketing

BRAND AWARENESS is Step 1

of your business on Social Media; colors, logo, value, mission statement. The goal is to warm up the audience, that will in-turn make your brand memorable, recognizable & top of mind.

GOALS & ACHIEVING THEM is Step 2

in SMM. Before conversion (turning a follower into a client) there is a series of long term communications that should be happening between prospective client & you.

Examples:

QUESTION POSTS

FOLLOW UP

FREEBIES

ENGAGING with their posts

CREATING NEW OFFERs or CUSTOMIZED OFFERS

GIVING VALUE/Stats/Educational Material

inviting them to ONLINE BUSINESS NETWORKING EVENTS

LEAD GENERATION

This leads us to Step 3

of SMM - SPEAKING TO IDEAL CLIENT with the use of market research forms and polls you can begin to understand who is paying attention to you and what (current) needs they may have

STEP 4

is REPURPOSING CONTENT - you can use one piece of content and post it on different platforms, some photos you can turn into short videos or reels. When utilizing this technique you can measure where your content resonates more

BRAND AWARENESS is Step 1

of your business on Social Media; colors, logo, value, mission statement. The goal is to warm up the audience, that will in-turn make your brand memorable, recognizable & top of mind.

GOALS & ACHIEVING THEM is Step 2

in SMM. Before conversion (turning a follower into a client) there is a series of long term communications that should be happening between prospective client & you.

Examples:

QUESTION POSTS

FOLLOW UP

FREEBIES

ENGAGING with their posts

CREATING NEW OFFERs or CUSTOMIZED OFFERS

GIVING VALUE/Stats/Educational Material

inviting them to ONLINE BUSINESS NETWORKING EVENTS

LEAD GENERATION

This leads us to Step 3

of SMM - SPEAKING TO IDEAL CLIENT with the use of market research forms and polls you can begin to understand who is paying attention to you and what (current) needs they may have

STEP 4

is REPURPOSING CONTENT - you can use one piece of content and post it on different platforms, some photos you can turn into short videos or reels. When utilizing this technique you can measure where your content resonates more

How To Promote Successfully

Url: View Details

What you will learn

• Brand Awareness
• Goals & Achieving Them
• Speaking to Ideal Clients

Rating: 0

Level: All Levels

Duration: 2 questions

Instructor: Katherine Salamanca