Journey mapping 101

Journey mapping 101

In this class, you will learn how to create a journey map!

We will start with what are the different types of maps and why use a journey map.

Then we will define the type of map we want to make, who its for, and what we want to get out of it.

After that we will learn some basics of research. This will be followed by the mapping process.

And then I will give you some tips on how to take your map to the next level.

Create artefacts of persuasion to build empathy with your users

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What you will learn

• In this class, you will learn how to create a journey map! We will start with what are the different types of maps and why use a journey map. Then we will define the type of map we want to make, who its for, and what we want to get out of it. After that we will learn some basics of research. This will be followed by the mapping process. And then I will give you some tips on how to take your map to the next level.

Rating: 4.3

Level: All Levels

Duration: 30 mins

Instructor: Tristan Klein