Book Marketing Fundamentals

Book Marketing Fundamentals

No one buys a book they never heard of; you have to tell people about your book before they can buy it. This course shows you how to tell the world about your book. . 

Nothing you did in writing your book prepares you for the marketing tasks. Book marketing is a completely separate field that must be mastered. The fastest way to gain an understanding of marketing and how to deploy it is to work with a. mentor. That’s my job and that is what this course is all about: mentoring you on your book marketing projects.

Book Marketing Fundamentals contains a comprehensive inventory of essential marketing tasks and explanations on why you should use them and how to use them. The course is written specifically for first-time authors searching for a way to market their book.

In this course, you'll learn:
- How to develop your author's platform material
- How to write your marketing content
- How to engage in marketing activities
- How to get more book reviews
- What kind of events to hold
- How to get publicity
- How to use (or not use) advertising.

- How to recognize scams

The course also includes several spreadsheets that can be downloaded to assist your marketing efforts

This course has been updated to add a new topic: The Landing Page Challenge. Your book's landing page is probably the most important marketing tool an author has.  This new video discusses how to create a landing page to maximize your chances of converting a visitor to a customer,

Tell the world about your book

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What you will learn

• Over the course of this class, students will learn how to put together a comprehensive marketing plan and how to implement that plan
• Why an author platform is so important
• How to write your marketing content

Rating: 4

Level: Intermediate Level

Duration: 1.5 hours

Instructor: Hank Quense