Diploma Course in Retail Management
Diploma Course in Retail Management
Are you someone who wants to join the retail industry?
Are you someone who wants to be a retail entrepreneur?
Or anyone who wants to know more about this interesting industry?
If the answer to all these questions is a yes, then you’ve landed on the right place
Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.
Section 1: Retail Industry Overview
1. Meaning
Explain the meaning and importance of Retail
Differentiate between Customer and Consumer
2. Story of Retail
Describe the evolution of Retail
Differentiate between Organised and Unorganised Retail
Explain the key characteristics of Organised Retail
Explain the key characteristics of Unorganised Retail
3. Common Formats
Describe the common formats in Retail industry
4. Key Players
List the key players
5. 6 Ps of Retail
Explain the meaning and importance of 6Ps of Retail
6. Functions/Departments in Retail
Explain the key functions/departments in retail.
7. Career opportunities in Retail industry
List the key profiles in the retail industry
Explain the key skills required to perform these roles
Section 2: Pricing
1. Pricing Methods
Explain the meaning and importance of various pricing methods
2. Price elasticity
Describe the meaning of price elasticity of demand
Explain the significance of Price elasticity
Calculate the price elasticity
3. Survey - Willingness to pay
Take feedback on price worth
Explain the preferred Price points
Section 3: Supply Chain Management
1. Is Supply Chain that simple?
Explain that supply chain in the practical situation can be complicated
Understand the practical scenario of a complicated supply chain
Section 4: Buying and Merchandising
1. Principles of Merchandising
Explain the various principles to consider in merchandising
Section 5: Barcodes
1. Meaning
Explain the meaning and importance of Barcodes
2. Common types
Explain the common types of Barcodes
3. What is GTIN
Illustrate the reason behind forming GTIN
Explain the meaning and importance of GTIN
Explain common standards in GTIN
4. How to generate Barcodes
Generate barcodes for the products
Section 6: Sales and Service Excellence
1. Touchpoints
Explain the meaning of touchpoints
Describe the key categories of Touchpoints
List the various touchpoints
2. Moment of Truth
Describe the meaning of Moment of Truth
Explain the importance of knowing the Moment of Truth
Describe the key categories of Moment of Truths
3. GUEST Model
Explain the GUEST model of Sales and Service Excellence
Describe the stages in the GUEST model
4. Gain Attention
Prepare to gain the attention of the customers
Describe the types of greeting approaches
Apply the appropriate greeting approach to gain attention
Apply tactics to gain the attention of the customers
5. Understand Needs
Inculcate the importance of understanding the correct customer needs
Avoid biases in understanding needs
Explain the techniques of getting the maximum information from the customers
Differentiate between open-ended and closed-ended questions
Ask appropriate questions
6. Explain about the Product/Service
Explain the FABing technique to get the maximum sales
Apply the FABing technique
Explain the Do's and Don'ts in product/service presentation
7. Suggest and Objection Handling
Suggest other products/services
Explain the meaning and importance of cross-selling and up-selling
Apply cross-selling and up-selling to boost sales
Explain key rules of upselling
Explain feel-felt-found strategy in objection handling
Describe do's and don't of objection handling
Handle the objections of the customers
8. Thank you
Leave a good impression on the customers
Differentiate between Customer Service and Customer Experience
Explain the preferred style between Customer Service and Customer Experience
Section 7: Digital Marketing
1. Introduction
Explain the meaning of Digital Marketing
Differentiate between Digital marketing and Traditional marketing
Explain why Digital marketing is better than Traditional marketing
List the key modules
2. Search Engine Optimisation (SEO) - Introduction
Explain the meaning of Search Engine
List various Search Engines
Explain the meaning and importance of Search Engine Optimization (SEO)
List the pros and cons of SEO
Explain the requirements for Website
Describe web hosting, domain name and website builder
3. How Search Engine works
Explain how Search Engine works
4. What a website is made of!
Describe the technical aspects of a website - HTML, CSS, JS
5. Keyword research
Describe the SEO process
Explain keyword research
Explain the importance of finding right keywords
Describe various types of keywords
Find right keywords
6. On-page and Off-page Optimization
Explain on-page and off-page optimization
Describe various strategies for on-page and off-page optimization
Do on-page and off-page optimzations
Differentiate between black hat SEO and ethical SEO
7. Email marketing
Explain the meaning and importance of email marketing
Describe the history of emails and email marketing
Explain the advantages of email marketing
8. Email marketing system
Explain the marketing funnel
Explain the need of using email marketing system
List key Email marketing systems
Describe the key steps in email marketing
Improve email content
List the key tips for building email list
Describe key KPIs
9. LinkedIn Profile Optimixation
Explain the importance of LinkedIn Profile Optmization
Do optimzation on LinkedIn
10. Increase your Reach on LinkedIn
Apply various tactics to increase the reach on LinkedIn
11. Online Advertisements
Explain the advantages and disadvantages of online advertisements
Describe PPC and SEM
Differentiate among SEO, PPC and SEM
12. Google Ads - Search Engines
Explain the key steps
Do SEM through Google Ads
Describe the common terminologies
13. Web Analytics
Explain the meaning and importance of Web Analytics
Describe who web analytics work
Describe the common reports
Understand the common KPIs of Digital Marketing
14. Google Analytics
Describe the advantages of Google Analytics
Analyse the performance on Google Analytics
Section 8: Visual Merchandising
1. Meaning and Importance
Explain the meaning of Visual Merchandising
Describe the importance and some fun facts in Visual Merchandising
Explain the importance of 5 senses in Visual merchandising
2. Key elements
Explain the key elements
3. Store Exteriors and Store Interiors
Describe the meaning of Store Exteriors and Store Interiors
Explain the meaning and importance of store facade and window display
Apply tactics to improve the sales
4. Store Layouts
Describe the meaning of Store Layouts
Explain various types of Store Layouts
5. Fixtures
Describe the meaning of Fixtures
Explain various types of Fixtures and their usage
6. Product Presentation/Merchandise Arrangement
Describe the meaning of Product presentation/merchandise arrangements
Apply the tips to improve the presentation
Apply the tips to reduce the wastage
7. Signages
Describe the meaning of Signages
Explain the types of signages
Apply the tactics to improve the sales
8. Planogram
Describe the meaning of Planogram
Explain the importance of Planogram
9. Popular Tips and Tricks
Explain the colour wheel and impact of colours
Describe various colour schemes
Explain the meaning and importance of color blocking
Explain the meaning and importance of endcaps
Explain the meaning and importance of Pyramid principle
Apply the popular tips and tricks in Visual merchandising
10. Casestudy
Casestudy
Section 9: Point of Sale (POS)
1. Meaning
Describe the meaning of Point of Sale (POS)
Explain the importance of Point of Sale (POS)
2. Casestudy
Casestudy
Section 10: Business Acumen
1. Meaning and Importance
Explain the meaning of Business Acumen
Describe the imporance of Business Acumen
2. Common Terminologies
Explain the common terminologies such as Revenue, COGS, Gross Sale, Net Sale, EDITDA, Margin, Markup etc
3. Common KPIs
Calculate walkin, conversion, ATV, ABS, ASP, Like-to-Like, Sell through, Inventory Turn over ratio
Explain impact of cross-selling and up-selling on Sales KPIs
4. Business Model Canvas
Explain the meaning and importance of Business Model Canvas
Describe the key elements of Business Model Canvas
5. Casestudy
Casestudy
Section 11: Business Analysis Techniques
1. SWOT Analysis
Explain the meaning and importance of SWOT Analysis
Do SWOT Analysis
2. Pestle Analysis
Explain the meaning and importance of PESTLE Analysis
Do PESTLE Analysis
Section 12: Design Thinking and Creativity for Innovations
1. Meaning and Importance
Explain the meaning and importance of Design Thinking
List of some companies which are known for Design Thinking
Explain the difference in creativity, invention and innovation
Describe the importance of Design thinking for the companies and individuals
Explain the steps in Design Thinking
2. Empathise
Describe the importance of Empathy in problem solving
Draw the empathy map
Empathise with the audience
3. Define the problem statement
Describe the importance of writing a formal Problem statement
Explain 5Ws and 2Hs, 5 Whys, Fish bone diagram
Write "How might we" questions
Apply the tips to write Problem statement
4. Idea generation and brainstorming
Explain the meaning of Brainstorming
Describe the key principles of Brainstorming
Apply SCAMPER technique for generating more ideas
5. Prototype and test
Explain the meaning and importance of Prototype and Testing
Differentiate between Prototype and Test stage
Explain the key principles
Generate prototype and test the products
6. Case study
Casestudy
Section 13: People Management
1. What is Human Resource Management
Describe the meaning of Human Resource Management
Explain the importance of People element
Explain whether it is an art or a science
2. Evolution
Describe the evolutioon of Human resource management
Explain the key characteristics of each era
Differentiate between Personnel management and Human resource management
3. Functions of HRM
List the various functions in People management
Explain the meaning and importance of these functions
4. Competency based Job analysis
Describe competency
Explain the key elements of competency
Describe competency based job analysis
5. Assessment Tests
Explain different types of assessment tests.
Describe different methods that are used for assessment to assess psychological attributes.
6. In-person Interview
Differentiate between structured and unstructured interviews
Apply STAR technique in in-person interviews
7. Common hiring biases
Explain common hiring biases
Analyse the mistakes
Learn ways to minimize hiring biasness
8. ADDIE Model in Training
Explain the meaning and importance of Instructional Systems Design
Explain the ADDIE model of Training
Describe the various stages in ADDIE Model
9. Performance Management Meaning
Explain the meaning of Performance management system
Decribe the key stages in Performance management
10. What should we assess?
Explain what should be assessed in the employees - Traits/ Competencies/Results
11. Key characteristics
Explain the key characteristices of an effective Performance Management System
Describe the difference between Traditional performance management and Everyday performance management
12. SMART goal setting
Explain the meaning of SMART goal setting
Design SMART goal setting
13. KRAs and KPIs
Explain the meaning of KRAs and KPIs
Design KRAs and KPIs
14. Multi-Source Appraisal
Explain the meaning of Multi-Source appriasal
Describe the advantages and disadvantages
Design multi-source appraisal
15. Psychological and Psychometric tests
Explain the meaning of Pschological and Psychometric tests
Describe the advantages and disadvantages
16. Giving constructive feedbacks
Explain the importance of giving effective feedbacks
Apply the STAR Technique for sharing feedback
14. Maslow's hierarchy of needs
Describe Maslow's hierarchy of needs
Apply tips for employee engagement
15. Personality types - DISC model
Describe DISC model
Mold style as per the audience
16. Managing Team - Belbin Team roles
Explain the Belbin team roles
Identify the personality type
Mold the style as per audience
Section 14: Process Improvement
1. Lean vs. Six-Sigma vs. Lean Six Sigma
Explain Lean, Six-Sigma, Lean Six-Sigma quality control methods
Describe the key principles of Lean
Explain different types of wastes
Describe the steps in Six-Sigma
2. 5S methodology
Describe 5S methodology
3. Case-study
Casestudy
4. Unmanaged Inventory
Casestudy
Section 15: Communication and Communication skills
1. Elements
Explain the meaning of Communication and Communication skills
Differentiate between Communication and Communication skills
List common barriers
Explain the elements of communication
Explain the contribution of different elements in communication
2. 7 Cs of Communication
Explain the 7 Cs of communication
Analyse the common mistakes in communication
Section 16: Email etiquettes
1. Email etiquettes
Apply the do's and don'ts of writing proper emails.
Apply 7 Cs of communication in emails
Section 17: Technology
1. MS Excel
Use the common features of MS Excel.
2. Overview PowerBI
Get an overview of PowerBI
3. Google Drive
Use Google drive for managing files
4. Google Form
Use Google forms for surveys, quizzes etc
5. Data Science
Explain the meaning and importance of Data Science
Describe the applications
6. Latest technologies
Explain the common trends of technology in Retail
Section 18: Luxury Brand Management
1. Tips applied by Luxury Brands
Analyse the tips applied by Luxury Brands
Apply the tips in your brand
Section 19: Legal
1. Common Legal Terminologies
Explain the commonly used legal terminologies
Section 20: Leadership Quotient (LQ)
1. Self-Assessment and common myths
Self-assessment on Leadership Quotient (LQ)
Burst common myths on Leadership
Explain the meaning of Leaders and Leadership skills
2. Conflict Management
Explain the meaning and importance of Conflict management
Describe common styles in conflict management
Analyse the importance of the preferred style
3. Self-Assessment - Assertive
Self-assessment on Assertive style of communication
4. Assertive Communication techniques
Explain the common assertive communication techniques
Apply Assertive communication techniques
5. Change Management
Explain the ADKAR model of change
Describe the stages and importance of the stages
Apply ADKAR model
Section 21: Interesting facts
Interesting facts
Section 22: Project
Detailed Project
Enhance your skills (Operations/Sales/VM/HR/SCM) in the ever growing Retail industry - Cover latest trends, casestudies
Url: View Details
What you will learn
- Get Diploma in Retail Management
- Explain different retail formats
- Know about key players
Rating: 4.22581
Level: Beginner Level
Duration: 9 hours
Instructor: Akaaro Consulting and Training
Courses By: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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