The Psychology of Fragrance, Flavor and Taste in Marketing

The Psychology of Fragrance, Flavor and Taste in Marketing

‘Must watch’ for anyone who is involved in New Product Development or Product Improvement, be it in Development, Marketing or Market Research role for Food, “Perfume” or Drink Brands.

This course takes the you through the taste and aroma Journey from ‘the eyes, via the aroma, bite and chew to the swallow’ whilst outlining the articulated and unarticulated emotional links with the product at each step – brilliantly illustrated using “Global Brands as” examples.

In short, how understanding emotional flavour preference can gain competitive advantage.

Essentials in Sensory Marketing

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What you will learn

• Why and how individual consumers make choices through emotional preference.
• How advertising works with our mind, will & emotions
• Learn how the Consumer is the Hero

Rating: 4.2

Level: Beginner Level

Duration: 1 hour

Instructor: Nathaniel Davis