Sustainable business: Create a unique CONCEPT for your brand

Sustainable business: Create a unique CONCEPT for your brand

The concept is the unique spark of your brand, it’s what influences the consistency of the visual identity, the product design, your brand building, and the experience you offer to your clients. It’s what makes your brand unique. The brand concept is the unifying force in all your marketing activities. But how do you create a unique brand concept that is both sustainable and original? Where do you start?

Big brands once started exactly where you are right now: with the idea in mind. The CONCEPT. And they took the first step. And then the second.

The truth is there is no secret recipe. There are only marketing techniques: like research or analysis. If you are results-driven and like a strategic approach to building things, you are in the right place. During this online course, you will learn how to do the research for your brand concept like a marketing professional and build a competitive brand for the post COVID world.

You will:

• understand the emerging trends and the way they impact your business

• define your target market

• research your competition

• be quick on identifying your weaknesses and look for opportunities for growth

On top of that, you will understand how to define what makes your business unique and how your brand can truly stand apart.

Learn how to set a unique brand concept in steps that are easy to understand, simple, and applicable. Discover the trends influencing your business and create growth opportunities in a changing world with a unique brand concept.

Understand the trends, define your target market, research on your competition, define what makes your business unique!

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What you will learn

• perform professional marketing research
• set a unique brand concept
• understand today's emerging trends

Rating: 0

Level: All Levels

Duration: 1 hour

Instructor: Koolt Academy