Know Your End User ... Personas to Insight, Plain & Simple

Know Your End User ... Personas to Insight, Plain & Simple

Sometimes an end user's description of what they want and need does not truly represent what they REALLY want or REALLY need.  So how does an organization get to know that customer, patient or end user better, so that it can provide  products and services that will "Delight" that end user?  How does an organization get to know that customer better than the customer knows themselves?  This is particularly important in the design of new Healthcare Information Systems which can be pretty complicated and not very user friendly.   

One powerful technique, the personas tool, will do just that.  It is based on observing the end user in their native environment and then drafting product and service strategies based on that.

In this course you will learn how to implement this technique in your organization with powerful results.  You will learn how to collect end user information, how to process it and derive insights, which ultimately drives positive customer experience.

Examples from both the non healthcare environment and the healthcare environment will be used to drive home the power of the personas technique.

The topics covered in this "Personas in Healthcare" course are:

Generating Personas

• What are Personas?

• How to Draft Personas

• Business Examples

• Healthcare Examples

Generating a Storyboard

• What is a Storyboard?

• Designing a Storyboard

• Examples of Storyboards

From Story Boards to Customer Insights

• What is an Insight?

• Combining Personas with Big Data

This "PLAIN AND SIMPLE" series strives to introduce the basic concepts of understanding our business customers and our healthcare customers (Patients) in a very simple and easy to understand format using many examples from both non-healthcare and healthcare environments. This course is targeted at the entry level (Basic and Intermediate Level) learner.

This particular course has been recently updated combining the previous 2 course on Personas into this one overall course.

The content of the series is based on the author's 35+ years experience in the healthcare  systems business. This experience spans product design and launch, marketing, business development and executive management (including president). In addition, it is based on 15 years teaching at the graduate level in the University environment.

Learn how to build powerful business & healthcare strategies based on getting personal with your your end user.

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What you will learn

• How to view healthcare through the eyes of the patient and stakeholders
• Use tools to characterize the various players in the healthcare organization
• Understand how "personas" can positively effect the design and acceptance of Healthcare Information Systems

Rating: 4.47059

Level: All Levels

Duration: 1.5 hours

Instructor: Thomas Giordano