How to Fund your Business: Equity, Debt, Unfund




How to Fund your Business: Equity, Debt, Unfund

Do you have a superb business that can transform the world but you don't know how to fund it?    Are you struggling to get the resources you need so you can take your business to the next level? Do you prefer to find what works under which circumstance than spend time and energy complaining about how difficult it is to get funded?


Welcome to this program, a comprehensive program in easy to understand, short chunks organized in a way that you can think differently and act upon it, so you can get the resources you need to start and grow your company.


This programs helps individuals learn how to fund start-ups, causes, projects inside organizations or corporations and existing companies. 

It integrates funding needs with investment needs, and provides a conceptual understanding of the funding mechanisms so you can think strategically, and be proactive, instead of reactive, to funding. 

The course is structured in six sessions:

1. Basic concepts and mindset;

2. Funding mechanisms (unfunding, debt and equity);

3. Unfunding (crowdsourcing, factoring, leasing, disappearing);

4. Equity funding (founders, family, friends, partners, angels, VC);

5. Debt (short-term, long term) and

6. Funding strategy. 

We provide a format useful to many learning styles: whether you learn by watching, listening or doing. If you need the "helicopter view" or if you want to dive deeper into details, with templates, discussion guides and other resources.


I created the program because funding is a PROCESS, not a series of unconnected events. There is a special session for minorities, that is related to overcoming internal battles, imposter syndrome and reactions from others that throw founders into a negative spiral.


The program is also useful to investors, relatives and friends and consultants who are curious about funding as a process and would like to provide better support.

A comprehensive map of all the funding alternatives so you can find your perfect fit to make that superb idea real!

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What you will learn
  • Understand and manage Unfunding mechanisms
  • Understand the conditions of angel investing
  • Understand the conditions of venture capital

Rating: 4.6

Level: Intermediate Level

Duration: 6 hours

Instructor: Alicia Castillo Holley


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