Discover the Customer Avatar for your Luxury Brand

Discover the Customer Avatar for your Luxury Brand

About this Course

If you’re trying to sell to the wrong person—you’re never going to hit your sales numbers. This short course helps you:

1. - Define your ideal client and target niche segment

2. - Get clear on who you’re selling to and

3. - Understand what you need to know about your ideal customers.

This course is for you if:

• You are struggling to close sales and want to stop missing on revenues

• You want to streamline your way to more profits with best-fit clients

• You designed a unique product collection and don't know how to generate leads and find clients

• You want to have a strategic approach to prospecting, retaining, and engaging luxury consumers

What You Get in the Course

Free Resources to Discover:

• Why is important to define your Customer Avatar

• How to become a Key Contributor to Your Customer's Way of Life

• What you need to know about your Ideal Customer: Demographics and Interests, Wants and Aspirations, Key Purchase Drivers, Before and After States

• 3 Case Studies

Action Tool: Downloadable Worksheet and Instructions

Skills you will gain

• The clarity in your desired outcome

• Identify your Ideal Customer

• The mindset to target, sell, engage with your niche of luxury consumers

• Confidence in Decision-Making

  
  

Course Structure

• Format: Video, Text, Activity

• Three Case-Studies

• Activity: 1 Worksheet to complete

• Worksheet Instructions to guide you in defining your Ideal Customer

• Examples and Industry Insights to reinforce understanding of each concept

• Action Tools: Downloadable Resources

• Quiz

Luxury Sectors discussed in the program

• Fashion & Accessories

Duration

• 1 hour

• Completely Self-Paced

• Lifetime access to the Curriculum and Future Updates

-> Enroll in this course and Discover your Customer Avatar for your post-pandemic success!

Define your Ideal Client and Target Niche Segment in the Luxury Space

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What you will learn

• Why it's important to understand your niche segment and what you need to know about your customers
• Define your Ideal Client "Customer Avatar" and get clear on who you are selling to
• How to become a key contributor to your customer's lifestyle

Rating: 4.44444

Level: All Levels

Duration: 42 mins

Instructor: Marilisa Barbieri