Complete Product Management Course: 24+ Hours of Videos 2022

Complete Product Management Course: 24+ Hours of Videos 2022

Description

Learn from an organization that has helped more than 1000 people transition to Product Management roles.

Learn the core skills that make up the entire value management process of Understanding Value, Creating Value, Communicating Value, Delivering and Capturing Value. Learn Product Management end to end process, from ideation, customer discovery, market research, competition analysis, targeting, segmenting, positioning, building and delivering the product.

The demand for Product Management is increasing at a rapid pace.. More and more companies are finally figuring out how important this discipline and this role is to their success. Often tagged as ‘mini-entrepreneurs’, Product Managers (PMs) take complete accountability over their product, be it IT or non-IT operations, building their mini-brands from the ground up. They are seen as those who perfect the trifecta of direction, vision, and practical know-how to get the ship sailing. But, aren’t afraid to get their hands dirty, should the need arise.

What Skills you will Learn

• Get an End to End Understanding on the scope, role and skills required for Product Managers to manage the product life cycle management.

• Understand Customer Driven value management to develop stronger innovation context and business context in decision making.

• Learn the nuances and career track of the Product Manager role.

• Develop & Design Value Proposition using frameworks like Value Prop Canvas, Business Model Canvas & Design Thinking.

• Master Product Lifecycle Development through Agile, Customer Personas, User Stories & Agile methodology.

• Understand the varying role of a Product Manager through different types and sizes of companies

• Decide which type of Product Manager best fits one's goals and personality

• Understand the Product Lifecycle and how it applies to every product

• Know how to identify ideas worth pursuing and dedicating resources to

• Understand how to get at the root of customer pain points

• Understand and communicate customer pain by type and frequency

• Assess the core problem of a product

• Find and compare competitors and competing products

• Differentiate between Direct, Indirect, Substitute, and Potential competitors

• Understand the process of Customer Development and how it relates to being a Product Manager

• How to find potential interviewees for product interviews, user tests, and exploratory interviews

• How to structure and run a customer interview·

• Perform your Product leadership role effectively.

• Manage, connect and measure discovery and development activities for high impact.

• Gauge and decipher problems, solutions, and craft relevant business models to achieve product-market fit.

• Plan and manage sprint activities and deliver targeted results.

• Operate with Scrum & Kanban principles for high quality process management.

• Plan and manage fast-paced effective releases that are made up of multiple sprints.

• Create and maintain high clarity stakeholder alignment via use of vision, project charter roadmap and product backlogs.·

• Digital Value Proposition

• Digital Product Management Thinking

• Prioritization in Digital Products

• Portfolio of Metrics - Business metrics, Customer metrics, Product metrics

• Product Lifecycle Stages, A Framework for North Star and supporting metrics

• Performing Product Analytics

• A/B Testing

• Industry Case Studies and Applications

• Principles of User Experience(UX) Design and User Interface(UI) design and Customer Experience (CX) Design

• Tools & Techniques for Low Fidelity & High Fidelity Prototyping

• User Research for creating compelling products and services

• Principles & Frameworks for Design Thinking and Information Architecture

• Product Marketing Fundamentals

• Go-To-Market Strategy

• Planning and Budgeting, Conceptualizing Marketing Ideas

• Sales Cycle Enablement

• Product Marketing Metrics and tools

• Internal stakeholder Marketing & Management

• PMM Lifecycle Management

Ideal For:

Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs.

• Product Managers who started off without formal training and looking to succeed in their new roles

• People who want to transition into a Product Management career

• Entrepreneurs and Intrapreneurs who want to learn the process on how to build a killer product

• People who want to start a career in Product Management

Learn the skills, tools, and processes needed to become an Great PM. Examples from Mcafee, Google, Amazon, Apple

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What you will learn

• • Get an End to End Understanding on the scope, role and skills required for Product Managers to manage the product life cycle management.
• • Understand Customer Driven value management to develop stronger innovation context and business context in decision making.
• • Learn the nuances and career track of the Product Manager role.

Rating: 4.20968

Level: Intermediate Level

Duration: 24.5 hours

Instructor: Institute of Product Leadership