Diploma Course in Marketing Management

Diploma Course in Marketing Management

Are you someone who wants to join management in the corporate world?

Are you someone who wants to lead the Sales and Marketing department?

Are you someone who wants to be an entrepreneur?

If the answer to any of these questions is a yes, then you’ve landed on the right place

Enhance your skills in Sales and Marketing

Sales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.

Section 1: Sales and Service Excellence

• Touchpoints

• GUEST Model

• Gain Attention

• Understand Needs

• Explain about the Product/Service

• Suggest and Objection Handling

• Thank you

Section 2: Business Acumen

• Meaning and Importance

• Common terminologies

• Common KPIs

• Business Model Canvas

• Case-study

Section 3: Business Analysis Techniques

• SWOT Analysis

• PESTLE Analysis

Section 4: Design Thinking and Creativity for Innovation

• Meaning and Importance

• Empathise

• Define the Problem Statement

• Idea generation and Brainstorming

• Protype and Test

• Case-study

Section 5: Retail Industry

• Meaning

• Story of Retail

• Common formats

• Key players

• 6 Ps of Retail Marketing Mix

Section 6: Pricing

• Pricing Methods

• Price elasticity

• Survey - willingness to pay

Section 7: Luxury Brand Management

• Tips applied by Luxury Brands

  
  

Moreover, everyone should be excellent in the competency of Sales and Marketing.

Enhance your skills in Sales and Marketing and enjoy the course!

Enhance your skills and become a successful Sales and Marketing Practitioner

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What you will learn

• Understand 6 Ps of Marketing Mix
• Apply various Sales and Service techniques
• Apply Market analysis techniques

Rating: 4.05

Level: Beginner Level

Duration: 7.5 hours

Instructor: Akaaro Consulting and Training