DuckDuckGo - How To Buy Search Keywords On "DDG"

DuckDuckGo - How To Buy Search Keywords On "DDG"

Have you ever head this marketing saying?

"Stomp in puddles rather than bob up and down in the ocean"

What this means in marketing terms is that you want to DOMINATE your small slice of the market rather than try to spread your message a mile wide but an inch deep.

DuckDuckGo is your opportunity to OWN your vertical and search terms before you move on to the larger search engines of Google, Bing and Yahoo.

DuckDuckGo search volume is exploding as more people look for a more privacy-minded search engine.  This is a rare opportunity to start buying a growing audience while paying much cheaper CPCs compared to Google and Bing.

In this course you will learn how to set up DuckDuckGo campaigns (which is only available through Microsoft Advertising Platform).

It will teach you all the nuances of the set-up while also teaching ways to improve your campaign over time.

This course is for the "almost beginner".  It assumes that you have either taken an intro course on search campaigns (for Google or Bing) ... Or .... you have already run AT LEAST ONE search campaign in the past.

While this course teaches you the nuances of "DDG" campaigns, it does not go into Keyword research, or ad copywriting or basics about search buying.

For example, it assumes that you already know the difference between an exact, phrase and broad keyword matches.

Who this course is for:

** small business owners who manage their own campaigns

** agency media buyers

This course is concise (under 2 hours) and is hyper-focused only on DDG.  If you're ready to start taking advantage of DuckDuckGo's audience, you can finish this course today and get your first DuckDuckGo campaign launched.

Learn how to buy keyword searches on the fastest growing search engine on the web

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What you will learn

• How to buy keyword searches of people using DuckDuckGo search engine
• Understand the pitfalls of these campaigns and why it's different than Bing or Google
• Learn the daily maintenance required for DuckDuckGo search campaigns

Rating: 0

Level: Intermediate Level

Duration: 1.5 hours

Instructor: LP Holiman