Brand Strategy for Entrepreneurs & Small Businesses

Brand Strategy for Entrepreneurs & Small Businesses

Branding Strategy helps you clearly identify your brand- what it embodies, offers, and looks like and it helps establish a unique brand voice, personality, and brand identity which helps you to reach your specific, target audience in meaningful ways!

In this workshop-style course, Rob Jelinski, a brand designer & strategist of 18+ years will teach you how to:

• Identify your mission and center your brand around it

• Clearly define your target audience and strategize how to each them in meaningful ways

• Build the heart of the brand and share why it exists

• Curate your offerings so they always feel meaningful and intentional to your audience

• Choose a unique brand name and a great domain address that is easy to find online

• Identify key platforms for social media and secure consistent account handles

• Best practices agencies use to position businesses for individuality and success

*The course also comes with a free strategy worksheet that you can download and complete (digitally or analog) which will break down the complex world of branding strategy into bite-sized concepts and steps.

This lean 45-minute training is packed with so much information that you will want to pause and replay it over and over again until you have refined and completed your own, tailored brand strategy!

Branding Strategy with Rob Jelinski

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What you will learn

• Revolve your brand around its unique purpose and mission
• Clearly define your target audience and communicate with them in meaningful ways
• Expertly curate your offerings with style

Rating: 4.2

Level: All Levels

Duration: 1 hour

Instructor: Rob Jelinski