Branding For Fashion and Interior Design

Branding For Fashion and Interior Design

Sherrill offers her course for aspiring and established fashion and interior designers providing easy to understand routes to building a recognizable brand. The course is designed to be helpful and informative to designers that opt to just work locally as well as designers looking to build a national brand. She eschews the very idea of hiring outside forms for logos or branding and gives designers a clear path to determine their own branding from inception all the way to designing and sourcing a perfect Shopping Bag...with fun anecdotes Sherrill takes the designer of a crash course of establishing themselves in the most authentic way- unearthing the colors, designs, packaging, product extensions that most dig firms pay outsiders to achieve. IN her 40+ year career Sherrill knows the process of Branding without either hiring a Branding firm to remain without a clear direction of how to Brand their collection or themselves.

The student gets an action packed fast track to their own personal branding. Starting with a logo and a signature color, sherrill holds the designers hand through developing packaging and actually incorporating their signature motifs into the actual products. So a Cratier Panther used on their logo and used in packaging is also used on their jewelry and handbag collections. A Gucci bag has their logo and then the logo repeats throughout their stores.

Building a brand doesn't have to be a chore!

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What you will learn

• Learn the basics behind building a brand, from choosing your brand colors to designing your business card.
• Create compelling marketing strategies for your brand.
• Identify what will make your brand stand out from the rest.

Rating: 4.15

Level: Beginner Level

Duration: 38 mins

Instructor: Marcia Sherrill