Efficient Digital Marketing Management

Efficient Digital Marketing Management

In our course we will show you how to improve your content management. We will introduce processes that lead to leaner workflows, and you will learn how to utilize (free) tools that are easy to use. The course provides an overview of the potentials to increase the reach of your most valuable content, while also saving time that you can spend on other tasks.We chose repurposing content as the main topic of the course, as repurposing will not only support marketers in their task to deliver high quality content but also help to save considerable time in the content development phase.We’ll show you how to find your most promising reusable content and how to redesign it to turn it into valuable content for other channels. Improving your Instagram activities by co-posting, sharing stories, and finding the right music for your reels will be among the learnings you will take away from this course. You will also discover which type of content can be re-used for positioning your brand on LinkedIn. And would you like to repurpose your podcasts for a variety of channels? We’ll show you the potentials and how you can reconfigure your podcasts to make their content fit the expectations of the audiences on different social media. Other elements of the webinar will teach you how to introduce tools like Trello/Monday and Slack into your daily communications with your client’s marketing managers. And the final part of the course aims to help you better organize yourself to achieve more in less time.

Use repurposing to your advantage

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What you will learn

• Use Social Media more efficiently
• Know what repurposing is and how to best put it into practice
• Streamline processes with clients and co-workers

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Level: Beginner Level

Duration: 1 hour

Instructor: Victoria Hufnagl