Keyword Research : Concepts, Tools & Strategies Explained!

Keyword Research : Concepts, Tools & Strategies Explained!

This course on keyword research is a comprehensive and compelling narrative on keyword research covering essential to advanced topics in a structured manner. The course starts by defining the term "keywords" itself and how it relates to the larger concept of SEO.

This meticulous course progressively covers advanced and lesser understood topics like search intent, keyword difficulty/search difficulty, etc. It also explains the zone of keywords research where rankable opportunity keywords could be picked with a fascinating concept like Goldilocks Zone of Keywords Research.

Furthermore, it highlights the five well-defined types of search queries, their contextual suitability for content writing, and how to write content for each one of them.

The course also addresses the less-understood and discussed aspect of digital content writing in the readability vs. searchability debate lecture. It also addresses the gray zone area of keyword research, such as handling missplet keywords with high search volume.

The latter section discusses the critical paid and free online tools for keyword research. Finally, as bonus content, a 3-step, easy-to-implement keyword research strategy to find relevant SEO keywords is explained using either free tools or a free version of paid keyword research tools.

In the last video, a brief assignment motivates learners to practice learnings from this course.

The videos for this course are very well made with engaging visuals and practical screen examples. All in all, it's a concise yet compelling pathway to learn keyword research and the fundamentals of on-page SEO.

Discover Art & Science of finding opportunity keywords.

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What you will learn

• Learners will be able to understand different types of keywords and where the keyword opportunity lies.
• Learners will get familiar with the lesser understood concept like Keyword Difficulty & Search Intent along with its types & importance in Keyword Research.
• Learners will learn significance of searchability and how to strike a balance between Searchability an Readability.

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Level: All Levels

Duration: 41 mins

Instructor: Kartikay Ungrish