Mastering Content Marketing -Fundamental & Advanced Strategy

Mastering Content Marketing -Fundamental & Advanced Strategy

Welcome to the Course on Mastering Content Marketing, which is a life-changing course for content and marketing professionals. Through this content marketing course, you will learn to use relevant content to attract, acquire, and engage your audience.

Do you know 93% of B2B marketers use content marketing? This data is enough to explain to you the increasing job opportunity in this field.

I have spent 12 years in the digital marketing sphere working for Cyber Security, IT Software, Cloud Communication, and the eCommerce industry.

This content marketing course is ideal for content writing professionals, digital marketing managers, SEO executives and even brand managers. 

In this course, I have covered the following topics:

Different Types of Content Formats:

There are various content formats such as Articles, Blogs, Videos and Press releases, etc. I have explained these content types in much detail. Understanding the content formats will act as a foundation for this content marketing course.

AIDA Model:

The AIDA is one of the most important concepts in Digital Marketing. The Acronym AIDA stands for Attention, Interest, Desire, and Action. You will learn all these stages incomplete details.

Content Platforms:

There are various content platforms such as YouTube, Website, Apple Podcast, etc. This content marketing course will explain to you about these platforms so that you can upload your content in the right medium.

Brand Positioning:

Brand Positioning is about owning a unique place in the mind of the target buyers. In this course, I have explained the different types of Brand Positioning strategies. I have also provided interesting examples of brand positioning.

Story Telling:

I will teach you, how you can be a storyteller and create compelling brand messages, which drive maximum engagement.

Content Promotion:

Learn to promote content, which you have created or your content writer has created. I have covered all types of content promotion techniques that will help you boost your brand.

Content Marketing Calendar

Learn to create your content marketing calendar and plan your activities accordingly. I will give you examples of some content marketing calendars that you can follow.

Apart from these concepts, there are various other concepts like Buyer Persona, Target Audience, etc.

Buyers Persona, Brand Positioning, Content Marketing Calendar, Content Promotion

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What you will learn

• Understand the concepts of content marketing to strengthen your roots.
• Familiar with the entire content marketing process starting from content creation to promotion
• Increase brand visibility and drive engagement through planned marketing

Rating: 4.125

Level: All Levels

Duration: 1.5 hours

Instructor: Abhijeet Guha