Power Of Programmatic Geofencing Marketing & OTT Advertising

Power Of Programmatic Geofencing Marketing & OTT Advertising

In this course, we go over all the nuances of geofencing marketing, programmatic display, ott advertising, and how to build effective campaigns as well as how to media plan and sell them properly.

Geofencing marketing has grown in popularity over the years because it is utilizing someone's precise location to give us insights into their intent to buy.  So for example, car dealerships can geofence their nearby competitor dealers knowing those folks in market looking to buy a car are visiting their competition.

We at Propellant Media have been doing geofencing marketing for quite sometime and we white label our services to over 700 ad agencies.  But we also wanted to build a course to support agencies and media buying teams as well as small businesses who want to learn more about this space.

This course is great for:

• Ad Agencies

• Marketing Companies

• Public Relations Firms

• Small To Midsize Corporations

• Agency Sales Reps

• Print & Direct Mail Companies

• Industry Specific Consultants (Healthcare, Political, Retail, Foot, B2B, etc..)

This course is great for anyone who is an ad agency or marketing professional/business owner who wants to bring geofencing marketing, ott advertising, and programmatic display to their client base.  If you are looking to learn more about geofencing marketing and how to effectively utilize it for your organization, this course is right for you.

How Agencies & Brands Can Use Geofencing Marketing & Programmatic Display As Part Of Their Omnichannel Marketing Plans

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What you will learn

• How To Become More Effective In Selling Geofencing Marketing & Programmatic OTT Advertising Campaigns
• The Nuances Of The Entire Programmatic Display Advertising Ecosystem
• How To Conduct Successful Media Planning Across Geofencing & Programmatic Platforms

Rating: 3.5

Level: Intermediate Level

Duration: 5 hours

Instructor: Croxton MBA