Insights from All Marketers Tell Stories

Insights from All Marketers Tell Stories

With this book-based course, learn from best-seller  All Marketers Tell Stories by Seth Godin in bite-sized video lessons.

Challenging the premise that marketers need to lie or embellish the truth to sell products or services, Seth Godin explains why instead of lying, marketers need to focus on telling authentic stories that resonate with consumers in his book, All Marketers Tell Stories. Watch this series if you want to build strong and enduring relationships with your customers, as Gary Ross, a principal at thoughtLEADERS LLC offers insights from the book and shows you how to weave compelling stories.

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How to use stories to build a strong and enduring relationships with your customers

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What you will learn

• Why you should have an authentic brand story
• Why quality and usefulness of your product or service isn't enough for customers
• How to test the impact your brand stories will have on your customers

Rating: 4

Level: Beginner Level

Duration: 32 mins

Instructor: Emeritus Insights