How to build effective personas

How to build effective personas

Today’s consumers have an endless choice of which organisations to engage with so as marketers we have to take a much more refined approach to identifying our target audiences.

Traditionally in marketing, audience segmentation is used to build a set of key demographic facts, which are then used to outline an organisation’s core audience. These segments help to forecast market interest for a product or service and can be useful when building your offering. Buyer personas however, give a wider understanding of the emotional and behavioural triggers behind individual customers within that market.

Moving beyond segmentation, they allow you to get under the skin of your audience to get a full understanding of their priorities and behaviours to market to them on a personal level. When created properly and kept at front of mind throughout all marketing activity, your buyer personas will become one of the greatest tools in your marketing arsenal.

Well defined personas can tell you exactly where your audience are active, how to capture their attention and convert prospects into loyal customers that keep on coming back for more. This on demand, practical course has everything you need, including all the tools and templates, to build personas that will transform your marketing efforts and make you a marketing hero.

What you’ll get:

In the initial 30 minute training session, we'll share a simple 3 step process for crafting effective personas that drive growth, deliver impact and get results for your organisation. Then, over the next 7 days, we're going to send you every tool and template you need to make your personas as effective as possible.

The course includes:

• All the tools you need to craft your own personas

• B2B and B2C persona templates

• A cheat sheet so you can get buy in from your internal team

• A guide to using market research to develop your personas

• A complete persona workshop toolkit

• A guide to validating your personas through consumer research

• Example buyer personas to guide you when creating your own

• A checklist on how to get the most out of your personas once they’re fully developed

All for £45+VAT

A mini course to transform your marketing

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What you will learn

• Identify which personas will help your organisation reach its goals
• Learn how to facilitate persona workshops with your team and customers
• Craft effective personas that you'll use everyday through quantitative and qualitative research

Rating: 0

Level: All Levels

Duration: 33 mins

Instructor: Lisa Eaton