Insights from Building a Storybrand

Insights from Building a Storybrand

With this book-based course, learn from best-seller Building A Storybrand by Donald Miller in bite-sized video lessons.

How do you weave a compelling story around your brand and make it so captivating that your business engages and connects with customers in an enduring manner? In Building A Storybrand, author and marketing expert Donald Miller offers a time-tested process to these eternal questions for companies. Identifying and contextualizing the seven steps to successful storytelling as a business, this definitive series shows you how to deliver your message with clarity and emotion such that your customer is eager to partake in the journey.

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Learn how to build a compelling brand story to engage your customers

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What you will learn

• Identify the elements of building a stroybrand
• Follow through the steps to build a compelling storybrand
• Involve and use the different elements such as fear, challenge, thrill, failure to make your storybrand engaging

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Level: Beginner Level

Duration: 31 mins

Instructor: Emeritus Insights